As a specialist for outdoor shoes, LOWA understands how intense the appeal of the mountains and nature is – and what adventures await people there. Whether professional alpinists, mountaineers or globetrotters, there is one passion that they all share: being outside.
And it’s precisely this passion which has inspired LOWA for more than 90 years to constantly create new and better shoes which leave nothing to be desired in comfort, fit and safety. Ultimately, LOWA would like to help outdoor athletes achieve the best possible results. This is why the company is always optimising its shoes – both technically and in terms of look.
To ensure that the shoes’ functions are perfectly designed for each adventure, LOWA trusts the experience and opinions of the best alpinists in the German-speaking world and internationally. They are experts, know the mountains like the backs of their hands and know exactly what they’re talking about. During all their adventures, they put the shoes heavily to the test on the most diverse terrains – from climbing ice and cliffs through to lengthier expeditions. Every small detail that stands out to them is important for future development.
LOWA involves athletes directly in its development process. Even so, it is clear that not every idea can be realised; ultimately even shoes have a construction that can only be altered to a certain degree. Eventually, however, this process led to the idea of a PRO line involving intensive contributions from athletes, a line that would, in particular, satisfy one of their biggest desires: lighter shoes. This desired reduction in weight is now part of all new models. The thinner sole is also an innovation that numerous shoes will benefit from.